The overall existence and consumption of architecture descends from the idea that ‘form follows function’, Louis Sullivan (Bennett, 1977, p. 04). This is a recognised concept whereby architectural design always has reason. In accordance to this the architect is not only designing for the buildings initial use but also the end user. The evaluation criteria surrounding what is a pleasing interior space is constituted by health and safety, function and performance, comfort and aesthetics (Bennett, 1977, p. 11) however there are methods which an architect can purposely adopt in order to manipulate. This can push the boundaries of the ethics of the professions involved and the morality more objectively with ‘actions towards ones’ fellow man’ (Raskin, 1974, pp. 117–118). Alternatively, are these methods actually known to the users within the spaces and are the purpose of these methods commendable to their outcome? The following sections will explore the methods of manipulation in architecture today.